I used to write blog posts that nobody read. I’d spend hours crafting content, carefully choosing topics, adding images, and tweaking every sentence. But when I hit “publish,” crickets.
Turns out, I was targeting keywords I had no chance of ranking for—competing with big-name brands and aged domains. Then I discovered a better way: targeting low-competition keywords using smart Frase workflows.
If you’re a freelancer, blogger, or solopreneur trying to grow your site traffic without a massive SEO budget, this post is for you.
👉 If you want to try Frase right now, click here to get started with Frase. I’ll even show you my 7 proven workflows below.
💡 Why Low-Competition Keywords Matter
Low-competition keywords are search phrases with relatively low difficulty scores. This means fewer websites are competing for them, and they often lack high-authority content.
Think of them as hidden shortcuts to the first page of Google.
For solo creators, bloggers, and affiliate marketers, these keywords are golden. They bring targeted traffic, convert well, and build domain authority faster.
🚀 Why Frase is the Perfect Tool for This Job
Most keyword tools just give you numbers. But Frase helps you go beyond data and build a content strategy that actually ranks. Here’s why Frase stands out:
- 🧠 Find low-competition keywords using SERP analysis
- 🔍 Analyze weak competitors by checking content length, backlinks, authority
- 🛠️ Build outlines optimized for topical authority
- ✍️ Generate content drafts using AI
- ✅ Optimize in real-time using Frase’s Content Score
👉 Frase does what 3+ tools can do—faster and easier. Get your Frase account here and follow along.
🧩 7 Frase Workflows to Dominate Low-Competition Keywords
Let’s break down the exact Frase workflows I use to consistently rank for low-competition keywords—even with a brand new site.
Workflow #1: Discover Easy Keywords with Frase SERP Analyzer
The SERP Analyzer in Frase is your secret weapon. Plug in a keyword idea, and Frase shows you the top 20 pages ranking for it—with critical data like:
- Word count
- Domain authority
- Number of backlinks
- Content type (listicle, how-to, etc.)
Look for weak spots:
- Outdated posts (older than 2 years)
- Thin content (<800 words)
- Sites with low domain authority
Workflow #2: Build High-Scoring Outlines Using Frase Topic Score
Once you pick a keyword, Frase helps you build a content outline that aligns with what Google expects. Its Topic Score tool scans the top results and shows key terms, headings, and questions you should include.
Tips:
- Use suggested subheadings as H2s and H3s
- Add a dedicated FAQ section
- Include related entities (tools, people, locations)
Workflow #3: Use “People Also Ask” to Hit Long-Tail Keywords
Boost your SEO reach by answering Google’s “People Also Ask” (PAA) questions. In Frase, go to the “Questions” tab to find:
- PAA from Google
- Reddit and Quora Q&A
- Long-tail related queries
Include 3–5 of these questions in your post to make your content more helpful and keyword-rich.
Workflow #4: AI-Generated First Drafts (Humanized for Readers)
Frase can generate a full draft—but don’t just publish it. Instead:
- Use the AI for structure
- Add your own voice, story, or humor
- Rewrite paragraphs to make them feel human and natural
This keeps your content engaging and authentic.
Workflow #5: Find Content Gaps in the Top 10
Use the Comparison view in Frase to find what the top-ranking posts are missing:
- No pricing tables?
- No FAQs or summaries?
- Outdated or missing tools?
Fill those gaps and your content will naturally become more competitive.
Workflow #6: Use Frase’s Real-Time Optimization Tool
Frase scores your post in real-time and shows how to improve it:
- Missing terms
- Keyword density
- Heading structure
- Readability
Mini Checklist:
- Target score: 70+
- Paragraphs under 4 lines
- Use focus keyword 4–5 times
- Add 3+ internal links
Workflow #7: Repurpose Your Blog into 3+ SEO Assets
Once your blog is live, turn it into:
- Social media threads
- Email mini-series
- Standalone FAQ or LinkedIn carousel
Multiply your content ROI without starting from scratch.
🧪 Case Study: Ranking for “AI SEO Tools for Freelancers”
Step 1: SERP Analyzer
Found 3 low-authority blogs ranking with <1,000 words and missing key sections.
Step 2: Frase Outline Builder
Suggested headings: “What is AI SEO?”, “Benefits for freelancers”, “Best tools”.
Step 3: Draft + Optimize
Used AI draft, added real examples, answered 4 PAA questions, hit a content score of 78.
Result: Ranked #4 on Google in 10 days—with only 3 backlinks.
✅ Conclusion: Start Ranking Like a Pro—Even as a Beginner
You don’t need a team or a big budget to dominate low-competition keywords. You just need the right tool and a smart workflow.
With Frase, I turned dead blog posts into traffic magnets. You can too.