Frase: How This AI Tool Transformed My Freelance Workflow (And How It Can Help Yours)

As a freelancer, I’ve lost count of how many hours I’ve spent staring at a blank screen, willing the perfect blog outline to materialize. Or worse—burning through an afternoon tweaking meta descriptions and keyword lists instead of doing the actual work that pays the bills. Sound familiar?

That’s why I started testing Frase, an AI-powered content optimization tool. I’ll admit, I was skeptical at first. But after using it for six months, it’s become my secret weapon for balancing quality, SEO, and sanity. Let me break down why it’s worth your attention—and where it might fit into your freelance toolkit.


The Freelancer’s Content Struggle Is Real

Freelancers juggle two conflicting priorities:

  1. Creating high-quality content that wows clients.
  2. Optimizing for SEO to ensure that content actually gets seen.

But here’s the problem: Doing both well eats time. Researching keywords, analyzing competitors, drafting outlines, and editing for readability—it’s a marathon. And when you’re billing hourly or per project, inefficiency costs you money.


How Frase Solved My Biggest Pain Points

I started using Frase to streamline research and SEO. Here’s how it changed my workflow:

1. From Keyword Chaos to Laser-Focused Content Briefs

Frase’s AI generates content briefs in seconds. Input a keyword, and it pulls top-ranking competitor headlines, questions people are asking (hello, “People Also Ask” section!), and even a semantic keyword map. No more tab-hopping between Ahrefs, AnswerThePublic, and Google Docs.

My takeaway: I cut my research time by 70%. Now I start writing faster—with confidence that I’m targeting the right keywords.

2. Writer’s Block? Frase’s AI Drafts Kickstart Ideas

The AI writer crafts surprisingly coherent first drafts. I’ll be honest: The output isn’t perfect (you’ll still need to polish), but it’s a massive head start. Use it for:

  • Blog outlines
  • Intros/conclusions
  • FAQ sections

Pro tip: Pair Frase’s draft with your expertise for content that’s both SEO-friendly and human-centric.

3. SEO Optimization That Doesn’t Feel Like Rocket Science

Frase’s real-time SEO checker is gold. As you write, it tracks keyword usage, readability, and content length vs. competitors. No more guessing if your H2s are optimized or if your sentence length is turning readers away.


Why I Recommend Frase to Fellow Freelancers

Here’s the honest truth: Frase isn’t magic. You’ll still need to edit and apply your expertise. But it does solve three critical freelance challenges:

  • Time: Slash hours off every project.
  • Client ROI: Deliver content that ranks (happy clients = repeat work).
  • Scalability: Take on more projects without burnout.

Pricing note: Frase starts at $14.99/month (billed annually). For freelancers, the Starter plan is plenty. If you’re managing multiple clients, upgrade to the Team plan for collaboration features.

👉 Try Frase risk-free with their 5-day trial here. https://www.frase.io/?via=inam34


My Personal Frase Workflow (Steal This!)

Here’s how I use Frase for a typical client blog:

  1. Research: Generate a content brief + competitor analysis.
  2. Outline: Use the AI to draft section headers and FAQs.
  3. Write: Expand each section with my expertise, using Frase’s SEO scorer as I go.
  4. Optimize: Let Frase suggest final tweaks for readability and keyword density.

Result? Blogs that rank faster—and clients who think I’m a mind reader.


Is Frase Worth It? My Final Take

If you’re a freelancer drowning in SEO tasks or content revisions, Frase pays for itself. It’s not a replacement for human creativity, but it’s the closest thing to hiring an SEO-savvy assistant.

Best for:

  • SEO writers/bloggers
  • Freelancers managing multiple clients
  • Anyone tired of juggling 10 tools at once

Drawbacks:

  • The AI writer needs guidance (input detailed briefs for best results).
  • The interface can feel overwhelming at first—stick with it!

Ready to Try Frase?


Final Thought: Tools like Frase aren’t about cutting corners. They’re about reclaiming time to focus on what matters: growing your business, nurturing creativity, and maybe even taking a lunch break that doesn’t involve typing with one hand.

P.S. This post contains affiliate links, but I only recommend tools I’ve tested and loved. Questions about Frase? Reply to this post—I’ll answer personally!

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