The Fastest Way to Build a Client Content Strategy Using Frase

Luckily, there’s a solution that can save you hours and help you impress clients fast. Enter Frase—an AI-powered tool that helps you build a complete content strategy in under 60 minutes.

In this guide, I’ll walk you through the fastest way to build a client content strategy using Frase. By the end, you’ll have a repeatable process to speed up your workflow and deliver real value to clients.


Why Speed Matters in Client Content Strategy

Speed isn’t just about working faster—it’s about working smarter. Clients want quick turnarounds, especially when content plays a direct role in their sales funnel. If you can deliver a fast content strategy without cutting corners, you’ll instantly stand out from the competition.


What is Frase & Why It’s Perfect for Freelancers and Agencies

Frase is an AI-powered content strategy tool that simplifies research, planning, and brief creation—all in one place. It’s the perfect content strategy tool for agencies and solo freelancers alike.

Key features of Frase include:

  • Topic Research — Discover what people are searching
  • SERP Analyzer — Instantly review top-ranking content
  • Content Brief Builder — Auto-generate briefs in minutes
  • Topic Clustering — Organize content into logical groups
  • AI Writer — Quickly generate intros, FAQs, and more

Step-by-Step: Building a Client Content Strategy in Under 60 Minutes Using Frase

Step 1: Understand the Client’s Niche, Goals, and Audience (5–10 min)

Before you even open Frase, make sure you understand:

  • 📌 What the client offers
  • 🎯 Their content goals (e.g., traffic, leads, authority)
  • 👥 Their target audience and tone of voice

This helps ensure your content strategy aligns with real business outcomes.

Step 2: Use Frase’s Topic Research Tool (10–15 min)

Head to Frase’s Topic Research tool and enter a broad keyword related to your client’s niche.

  • 🔍 Discover trending search terms
  • 💡 View related questions from Google, Quora, Reddit
  • 📚 Group keywords into logical topic clusters

This gives you a data-backed foundation for the strategy.

Step 3: Create a Frase Content Brief Using the SERP Analyzer (10–15 min)

Select a top keyword and generate a Frase content brief. Frase will analyze the top 20 Google results and pull:

  • 🔠 Headings and subheadings used by top content
  • 📈 Keyword usage and frequency
  • ❓ Common questions you can answer in your post

Customize the brief to match your client’s brand tone and goals.

Step 4: Organize the Strategy with Topic Clusters (10 min)

Once you have your topics and briefs, organize them into 2–3 key clusters. Each cluster should target a major area of client interest (e.g., “Email Marketing,” “Lead Gen Tools”).

Use Google Sheets or a Notion board to map this into a content calendar.

Step 5: Share the Strategy with the Client (5 min)

Use Frase’s export or share feature to deliver:

  • ✅ Ready-to-use content briefs
  • 🗓 A visual publishing plan
  • 🧠 Strategic insights they can understand and use

Pro Tips for Faster, Smarter Strategy Building

  • 🧰 Save templates to reuse briefs across clients
  • 🧠 Use AI to generate FAQs, intros, and outlines in seconds
  • 📊 Analyze what your competitors missed and fill those gaps
  • 🔄 Repurpose briefs into blog posts, scripts, emails, and more

Real-World Example: A Fitness Coach Strategy

Let’s say your client is a fitness coach who wants to grow blog traffic and attract leads.

Frase Strategy in 45 Minutes:

This is how you build content strategy with Frase—fast, efficient, and client-ready.


Final Thoughts

If you’re tired of spending hours building content plans manually, it’s time to level up with Frase. This tool is a game-changer for freelancers and agencies looking to deliver better strategies in less time.

✅ Save time
✅ Impress clients
✅ Scale your services

Affiliate Disclosure: This post may contain affiliate links. If you click and purchase, I may receive a small commission at no extra cost to you.

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